Thursday, 3 November 2011

Main Task: Case Study of a Publishing House

Conde Nast publishers is a one of the worlds big leading publishers of upcoming glossy magazines. company in New York, America. The company have also produced 18 major magazines, 4 business publications and over 50 applications for smart phones. They publish a range of different magazines such as: Glamour.com, GQ.com, Easy Living magazine.com, Conde nast traveller centraveller.com, Brides magazine.co.uk, Vouge.com, Wired.co.uk. They range from fashion, food technology and also travel.
The target audience depends on the type of magazine. Vogue magazine, The New Yorker and Vanity Fair magazine are all about fashion and are fashion based so that would target mainly teenage girls and women as they would like to keep up with the latest fashion trends. Where as Easy Living has, different categories within the magazine such as: food, emotions, news, health, fashion, beauty and homes.
It targets different audiences with each magazine that it makes because they are aimed at certain age groups. Some magazines might not be relevant to certain audiences.
If Conde Nast were to publish my magazine, that would be good because they do not publish any hip-hop music magazines like mine. That would also mean, new customers and the company would be making more money.

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